Cookie Policy

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They help websites function, improve performance, remember preferences, and provide information about how visitors use a site.

We may also use similar technologies such as pixels, local storage, and session storage. For simplicity, this policy refers to all of these as "cookies" unless stated otherwise.

2. Why we use cookies

We use cookies to:

• make the website work properly
• remember your preferences
• understand how visitors use our website
• improve performance, usability, and security
• support marketing or conversion measurement where enabled

3. Types of cookies we may use

Strictly necessary cookies

These cookies are essential for the website to function and cannot usually be switched off in our systems. They may be used for:

• security
• session management
• load balancing
• form submission
• consent management

Lawful basis: legitimate interests or, where applicable, exemption from consent rules for strictly necessary cookies

Analytics or performance cookies

These cookies help us understand how visitors use the website, such as which pages are visited and whether users encounter errors.

Lawful basis: consent, where required by law

Functional cookies

These cookies remember choices you make, such as language, region, or form preferences, to provide enhanced functionality.

Lawful basis: consent where required, otherwise legitimate interests depending on the specific cookie

Advertising or targeting cookies

These cookies may be used to measure campaign effectiveness or deliver more relevant advertising. We will only use these where implemented and where legally permitted.

Lawful basis: consent

4. Cookies we use on this website

https://ajaexplatform.com is a static marketing website. We use your browser's local storage to remember your cookie preference (essential). We do not run advertising cookies.

Optional analytics (for example Google Analytics 4 or Plausible) is only enabled if you choose "Accept analytics" on our cookie banner and a measurement ID has been configured for the site. Until then, accepting analytics stores your choice only — no measurement script is loaded.

If you submit our contact form, the form is processed by our third-party form provider Formspree (formspree.io). Formspree may set its own cookies on its own domain as part of that submission; see Formspree's privacy and cookie notices for details.

Separately, the AJAEX Platform application (app.ajaexplatform.com) uses cookies that are strictly necessary to authenticate users, maintain sessions, and protect against cross-site request forgery. Those cookies are described in the in-product privacy notice shown to platform users at sign-in.

5. Consent

When you first visit, we show a cookie banner. You can choose "Essential only" or "Accept analytics". Your choice is stored locally so we do not ask on every page load. You can change it anytime via "Cookie settings" in the footer.

Analytics scripts are only loaded after you accept analytics and only if a measurement tool has been configured for this site. Essential preference storage does not require consent under UK PECR for strictly necessary storage.

6. Managing cookies in your browser

Most browsers allow you to control cookies through their settings. You can usually:

• block cookies
• delete existing cookies
• set alerts for new cookies

Please note that disabling strictly necessary cookies may affect how the website functions.

7. Third-party cookies

Some cookies may be set by third-party services integrated into our website, such as analytics, scheduling, embedded media, or CRM tools. Those third parties are responsible for their own cookies and privacy practices.

8. Changes to this Cookie Policy

We may update this Cookie Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date.

9. Contact

If you have questions about our use of cookies, contact:

Ajaex UK Ltd
Unit 15, Attenburys Ind Est, West Timperley, WA14 5QE
info@ajaexplatform.com